What do I need to do search engine marketing?

There are a plethora of tools out there to help with SEO and Search Engine Marketing (SEM). But the one we’re talking about today is SEMRush. It allows you to do keyword analysis and research, check your competitors SEO and SEM statistics such as domain authority, backlinks and keywords they are ranking for.

Using this information, you can identify keywords you want to rank for and do the respecitive SEO for that such as building backlinks. You can also check what Search Engine Ads they are running. One can decide what their next steps are going to be whether it be it, up your SEO game or launch Google Ads.

Here’s a full list of what they offer…

  • Social Media Management
  • On-page SEO
  • Keyword Research
  • Link Building
  • Local SEO
  • Rank Tracking
  • Content Marketing
  • Content Optimization
  • Content Marketing Analytics
  • Market Analysis
  • Competitor Analysis
  • Paid Advertising
  • Competitor PR Monitoring
  • Advertising Services
  • PPC Keyword Research
  • Website Monetization


Overall, it’s definitely worth investment if you can increase your business traffic and marketing efforts by a significant amount. The price is definitely justified and it will pay itself back in no time.

Get SEMRush now!

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